Feb 6, 2014

[The Bridge] Japan’s Adways invests in Gumi, looks to conquer Asia mobile app market

Japanese internet company Adways (TSE:2489) announced yesterday that it has invested in mobile gaming developer Gumi (also from Japan), taking a 1.0% stake. 
Adways provides a reward-based ad platform for mobile app developers (in Japan and around the world) called AppDriver. Gumi is seeing good results in user acquisition, not only for its own game titles but also with Brave Frontier, a game developed by its subsidiary Alim. It is said that the app has acquired more than 2 million users in Japan as well as a million users from around the rest of the world. Through this investment, Adways expects to create a synergy with Gumi to expand its business in global mobile markets. ...
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The Bridge 2/6/2014 [en]

  • Gumi announced $19 million less than a month ago. So, the investment from Adways may be a part of the round. Reward ad is used by most of large mobile game developers, so it must have great synergy for both companies.
  • http://gu3.co.jp/
  • http://www.adways.net/

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