Feb 5, 2013

Yahoo Invests In Minna No Wedding, CGM Of Wedding Info / Nikkei Business Online

Yahoo Japan invested in Minna No Wedding through investing arm, YJ Capital to hold over 10% share. It aims to increase users of the service by utilizing Yahoo's user base.

Yahoo acquires shares of Minna No Wedding from existing investors. The amount is not disclosed.

Minna No Wedding runs Internet site with information of wedding centers and wedding ceremony. In addition to users' experience of wedding, it discloses quotation or statement of costs related to their wedding ceremonies. It is popular with these actual figures, because users can refer when choosing a wedding center.

Monthly visitors to the site is around 1.1 million with over 200,000 reviews of 5,000 wedding centers in Japan. ...

Nikkei Business Online 2/5/2012 [jp]

  • Minna No Wedding was spin-out from DeNA on October 2010. It was reasonable for DeNA at that time to focus its resource on mobile games. It is also natural for Yahoo Japan to invest and partner with the company. Yahoo Japan has been very actively developing partnership with vertical consumer services from the last year to take advantage of its current huge user base. Traditional industries represented by consumer electronics in Japan seem still not good at concentrating on core business or partnering with external companies, however the Japanese large Internet companies are more dynamically changing their business domain or strategy.
  • http://www.mwed.jp/

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