Oct 18, 2013

[The Bridge] Japanese premium outlet site Luxa raises $3.3 million from KDDI

Tokyo-based Luxa, the startup running a members-only discount e-commerce platform, has announced today that it has raised 330 million yen ($3.3 million) from KDDI Open Innovation Fund, the fund operated by Japanese telco KDDI. Prior to this funding, the company raised a total of investment worth over $10 million from Japanese investment company Jafco. Coinciding with these new funds, Luxa plans to provide limited-offer discounts to mobile subscribers via au SmartPass, the telco’s flat-rate app subscription program. au-luxa Luxa’s storefront for KDDI mobile subscribers only 
Since its initial launch back in August of 2010, the website has acquired over 450,000 members, mostly people in their 30s and 40s. Their products are wide-ranging, with a heavy slant towards cosmetics and appliances. ...  
KDDI also revealed that it has invested in iRidge, the startup behind an O2O (online-to-offline) solution using mobile geolocation and notification features. The investment sum was undisclosed. ...
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The Bridge 10/17/2013 [en]

  • Luxa was one of many Groupon clone services when it was launched. Most of the clones have disappeared except a few top services including Groupon itself, but Luxa seems doing quite well even now targeting discount of luxury goods rather than coupons of restaurants or beauty clinics. The company raised 500 million yen from Jafco back in March this year. 
  • https://luxa.jp/

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