O2O Service, Ipoca Raises 140M Yen / MarkeZine

Ipoca fundraised 140 million yen from Nippon Venture Capital, SMBC Venture Capital, KSP, and Mizuho Capital.

The company runs O2O service, Tacchan, to realize effective sales promotion of shops with mobile.

MarkeZine 10/1/2013 [jp]

memo

• Tacchan sells an IC tag reader to shops. Customers of the shop can receive coupons or other beneficial information by email if they just touch their mobile on the reader. 
• http://www.ipoca.jp/