Tokyo-based Money Forward, the startup behind the personal accounting app of the same name, announced today that it has raised 500 million yen ($5 million) from Japanese investment company Jafco.
Money Forward provides online personal accounting for individuals, allowing them to easily manage their daily expenses by integrating with their bank passbooks and credit purchase history with information scraped from their web bank and credit accounts. The service is also available for desktop, as well as iOS and Android platforms. The company also announced that it will launch a cloud-based accounting service for individual and corporate users, and it will also start publishing an online newsletter. ...continue reading ...
The Bridge 10/28/2013 [en]
- Online services for personal finance are getting hot recently. Money Forward's direct competitor is Moneytree which announced finance of 150 million yen from DG Incubation and others just a few weeks ago. Another crowded field in personal finance is household account keeping apps like Zaim, Recireco, and Dr Wallet. These areas are not new as Internet service, but along with penetration of smart devices, new services are trying to replace existing services.