Adinnovation was founded in 2010 to provide consulting services for advertising focused on smartphone apps. With the capital, the startup plans to expand ADSTORE TRACKING, a performance monitoring service for smartphone ads, to global market.
Cnet Japan 7/1/2013 [jp]
- ADSTORE TRACKING allows users to manage various marketing solutions such as ad networks, affiliate ads, and search ads on a screen from placing ads to analyzing ROI. Since ads for smartphone is still in an early stage compared to desktop PC, needs for the solution will continue growing.