Adinnovation Raises 160M Yen From DBJ Capital And Others / Cnet Japan

Adinnovation revealed a fundrasing from DBJ Capital, SMBC Venture Capital, and Mitsubishi UFJ Capital. The amount raised is 160 million yen.

Adinnovation was founded in 2010 to provide consulting services for advertising focused on smartphone apps. With the capital, the startup plans to expand ADSTORE TRACKING, a performance monitoring service for smartphone ads, to global market.

Cnet Japan 7/1/2013 [jp]

memo

• ADSTORE TRACKING allows users to manage various marketing solutions such as ad networks, affiliate ads, and search ads on a screen from placing ads to analyzing ROI. Since ads for smartphone is still in an early stage compared to desktop PC, needs for the solution will continue growing.
• http://adinnovation.co.jp/