Opt Enters Venture Capital Business Focusing On Ad Tech And E-Commerce / MarkeZine

Opt established a dedicated division to accelerate growth of Internet related startups. In this year, the company plans to invest around 1 billion yen in startups located in Japan and APAC focusing on E-commerce, Crowd sourcing, Edu x Tech, and Advertising Technology.

In addition, Opt invests in Sozo Ventures- True Bridge Fund I, US-based venture capital fund through its US subsidiary. It partners with e-marketing companies centered around big data and O2O which has a potential to get into Japan market aiming to create new business in Japan. Opt has already partnered in capital and business with Retailgence, US-based O2O service provider to support its Japan entry.

MarkeZine 7/19/2013 [jp]

memo

• Opt is one of the largest Internet marketing agencies in Japan. It announced an acquisition of Singapore-based ad network, CDA, in March. Other ad agencies such as CyberAgent and Septeni are also active in going global. Advertising business has been relatively domestic except search ads by Google. But it seems these major players believe it will be much more borderless in the near future.
• http://www.opt.ne.jp/